KMF AWARDED ROTARY CORPORATE CITIZEN AWARD 2014-15

Rotary Club of Bangalore president Ram Kumarr Seshu presented the Corporate Citizen Award, 2014-15, to KMF Managing Director Sri.S.N.Jayaram IAS, at the Rotary Club of Bangalore on Monday-08.06.2015.

Now You Can Order Milk Through a Mobile App : S N JAYARAM, MD KMF

 

Karnataka Milk Federation (KMF) organized “World Milk Day” on 01.06.2015 Shri.Siddaramaiah, Hon’ble Chief Minister, GOK, inaugurated the World Milk Day function & launched Nandini Mobile App. Shri.T.B.Jayachandra, Hon’ble Minister for Animal Husbandry, Law & Parliamentary Affairs, Government of Karnataka, released Nandini Mango Shrikhand. Shri. H.S. Mahadeva Prasad, Hon’ble Minister for Co-operation & Sugar,was  present & graced the occasion. 

 Shri.Sunil Joshi, Renowned International Cricketer was present.  On this occasion, Dr. I.B. Vijayalakshmi, Professor of Pediatric Cardiology, Sri Jayadeva Institute of Cardiovascular Sciences & Research, delivered talk on “Drink more Milk”.  Shri.P.Nagaraju, Chairman Karnataka Milk Federation & Shri. S.N. Jayaram, IAS Managing Director Karnataka Milk Federation were also present.

Starting today, you can order Nandini milk through a mobile app launched by the Karnataka Co-Operative Milk Producers’ Federation (KMF) to mark World Milk Day.
KMF has partnered with online grocery portal BigBasket.com to take  milk products to the city’s tech-savvy customers.

There is no fixed minimum order ­— even half or one litre packets of milk will be delivered.
“We are not restricting the booking to a certain quantity — customers can order as they please,”
S N Jayaram, Managing Director, KMF, told City Express.
Orders placed before 12 pm will be delivered on the same day. “After 12 noon, staff will talk to the costumers and deliver whenever it’s convenient,” he says. This, he claims, is the first online delivery system for milk in India

Nandini milk and the other milk products ordered through the app will come at the same price, Jayaram explains. “Sometimes, it may be cheaper also because of offers and sales by BigBasket,” he says. Besides the app, another product, the Nandini Mango Shrikhand, will also be introduced today.

How it works
Once you download the app, you can directly access BigBasket.com and order any of KMF’s products. Depending on the time, it will be delivered at your doorstep.


Chief Minister Siddaramaiah, launched the app

Chief Minister Siddaramaiah, who launched the app, said it was through milk production and the KMF that the per capita income of the State can be increased. He said that children studying in classes 1 to 10 and those in anganwadis will be served milk five days a week under the Ksheera Bhagya scheme “soon”, instead of three days a week at present.

Initiated in 2001, World Milk Day celebrates all aspects of milk, with particular focus on its usage to counter malnutrition.

 
Nandini milk in other states
KMF produces around 68 lakh litres of milk every day, Jayaram said.
After the launch of Nandini milk in Telangana, around 40,000 litres of milk is dispatched from Karnataka.

KMF is working towards upping the target to 50,000 litres by next week.
Milk producers who are part of the Karnataka district unions are benefiting on a huge scale.
“We are getting a great response from Hyderabad and Secunderabad. Hence, we plan to expand to Tamil Nadu as well,” Jayaram said.

KMF, Nandini milk comes to Hyderabad

Karnataka Co-op Milk Producers’ Federation prices it at Rs. 36 a litre

Nandini brand homogenised milk will be sold from Friday through hundreds of distributors across the twin cities of Hyderabad and Secunderabad.

Apart from the formal launch, what makes the entry of the famous milk brand from Karnataka is its attractive pricing – Rs. 36 a litre. “Compared to other brands, our [price] is less,” 

asserted S.N. Jayaram, managing director of Karnataka Co-operative Milk Producers’ Federation (KMF) Ltd, the entity behind the Nandini brand.

The initial response to the trial marketing has been favourable with the official pointing out that the entry led to competitors dropping their prices. Noting that quality is the strong point of Nandini, he said there were no plans to set off a price war in the milk market.

Beneficiary ultimately should be the customer, he said, adding how once consumers start using Nandini brand milk, they do not mind increase in the price. KMF, he added, however, has no plans to change the price.

On Thursday, it could supply 35,000 litres of buffalo milk in the city, whereas the indents were for 40,000 litres. “We will increase the supply… our aim is to reach one lakh litres per day [sales] in Hyderabad, Mr. Jayaram said. The milk for the twin cities is being procured from Vijayapura and Belagavi and processed at a franchise facility in Hyderabad.

KMF is looking to expand its network in Karnataka and invest Rs. 2,000 crore over the next two years on a number of facilities, including bulk milk coolers, processing unit besides packaging and marketing facilities.

If need be, it will set up its own facilities for processing in Telangana, he said, adding there are plans to foray into other locations in the State. In Hyderabad, the marketing network comprises a wholesale agent, 40 distributors and 400 retail dealers.

This market is not new to KMF as its Good Life milk, with a shelf life of 90 days, was popular in the city and there were plans to also introduce several other products, including curd, ghee and sweets.

Mobile app

 On the online marketing by KMF, Mr. Jayaram said in a couple of days, a mobile app is to be launched in association with BigBasket.com using which customers in Bengaluru could order Nandini milk home. The order will be executed within an hour.

On similar plans for Hyderabad, he said the Federation may consider this.

Link : http://www.thehindu.com/todays-paper/tp-national/tp-telangana/nandini-milk-comes-to-hyderabad/article7208260.ece?css=print

KMF MD S.N JAYARAM CONTRIBUTES RS 10 CRORE TO CM RELIEF FUND

KMF Managing director Sri S.N.Jayaram & KMF Chairman P.Nagaraj presented Rs 10 crore cheque  to honorable  CM Sri siddaramiah's chief minister relief  fund.